“We try harder, and reach higher, to make tomorrow better than today”
Our new party leader, Nick Clegg’s New Year Message, is clear and motivational. We also need to work harder to get our message across to lobby for more people to vote for us. We need to work harder to do this by “using clear, precise and simple language, cutting through the jargon and the cant, exposing duplicity and manipulation.” Our messages need to express what we want to do and can do, not just looking good or sounding good. Language that is fit for purpose.
(Title: W. Nicholson’s “The Wind Singer”; Language: J. Humphry’s “Lost for Words”)
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